Trade Folder Monitoring is the key-word that describes the activities of Publi Info.

Ever since 1991 the Publi Info network of correspondents gather every form of printed retail – end-user communication. Folders, flyers, door-to-door inserts, national press advertisements, mailings, etc… from all over the country are sent to our headquarters where an input team converts them, on a weekly basis, into a clearly structured, concise database.

Every Trade Folder Promotion is described in a large number of selectable fields with information on: Product (Brand & Product structure), Advertiser (chain structure), Insert properties (prices), Leaflet (spreading, type and circulation).

Less than a week after their appearance, a complete palette of services permits our clients (manufacturers and retail chains) to analyze their position in the market for the product segments of their choice and their position and trends in retail folders.

Publi Info services are available for FMCG, Electronics and Do-It-Yourself in the three Benelux countries and in Poland.

All this makes PUBLI INFO

A STRONG LINK IN BUSINESS INTELLIGENCE

Do you wish to know more about Publi Info? Click here to download a PowerPoint  presentation of the Publi Info service.