PI_DATA is an Excel data file containing the same method of reporting (but more extensive) as in PI_PRINT on the contents of FMCG retail folders. Each data file covers a full week as Publi Info collects and analyzes all promotions that appear on each of the 7 days of that week. The use of Publi Info data in an Excel file offers extra versatility and added value. PI_DATA is tailor-made to individual client specifications. Every file reports on the products in the folder of the user’s own product range so that the client only pays for the information needed. As the information is received frequently, on a weekly basis, clients can thus react quickly to key events and trends in the market place. All inserts are cross-referenced to the folders in their physical form (PI_ADVERTS)